Part 3 - Create Post-Game End Screen
Last updated
Last updated
The Post-Game Screen, also called the End Screen, is a game’s final touchpoint with players. More than just a conclusion, it’s a golden opportunity to leverage the engagement built during gameplay to drive meaningful actions—be it making purchases, redirecting users to your website, or encouraging repeat plays. When designed effectively, the End Screen not only enhances user satisfaction but also delivers tangible results for your brand, such as increased traffic, conversions, and brand recall. Here’s a comprehensive guide to customizing and optimizing your End Screen.
You can either watch a YouTube tutorial or keep reading for instructions
Upload a background image that reflects your game’s or brand’s theme.
Create multiple Game Over scenarios based on player performance:
Scores below 50: A motivational message like “So Close! Try Again.”
Scores above 100: A celebratory screen with a “Congratulations! Enjoy 20% Off” message and coupon code.
For each scenario, customize:
Hero Message: The main text displayed (e.g., “Well Played!”).
CTA Link: Redirect users to different destinations based on their scores.
Coupon Codes (Optional): Add unique codes for specific scenarios to track performance.
Play Again Button (Optional): Enable players to restart the game with a single tap
Sense of Achievement drives higher Sales: The higher a player's score, the better the rewards they receive, fostering a strong sense of accomplishment. This sense of achievement makes the reward feel earned and more valuable to the user. Research shows that players are twice as likely to redeem rewards when they are tied to skill or luck, compared to rewards that are handed out universally without effort.
Adjust the position, color, font size, and style of the Hero Text for each scenario.
Upload custom fonts under "Font Family" section to maintain brand consistency across the game.
Upload a custom button image for your CTA, such as “Shop Now,” “Book Now,” or “Learn More.”
Adjust the size, position, and styling to ensure it stands out and aligns with your design.
Use toggles to enable or disable the CTA button depending on the scenario.
Upload any button image for the Play Again option and style it to fit your branding.
Toggle this feature on or off depending on whether you want to encourage replayability
Decide whether to display the player’s final score on the End Screen.
Customize score formatting, including font, size, color, and positioning.
A well-designed End Screen doesn’t just end the game—it keeps users engaged and encourages them to take action. By personalizing the screen based on performance and offering rewards, you can:
Drive more traffic to your platform.
Boost sales with gamified/score-based incentives & rewards
Encourage repeat gameplay, keeping users invested in your brand.
Ready to take your gamified marketing to the next level? Start optimizing your End Screens today to drive engagement, conversions, and repeat play. Visit PlayZo for more tips and tools to create unforgettable gaming experiences.
