playzo.io
  • Getting Started
    • Video Tutorials
    • Why Gamification?
    • Playzo Vs Other Gamification Platforms
    • Usecases & Ideas
      • Educators
      • Marketing Agencies
      • E-Commerce/D2C Brands
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      • Employee Engagement
  • Part 1 - Create Main Game
  • Part 2 - Add Lead Collection
  • Part 3 - Create Post-Game End Screen
  • Part 4 - Mechanics, Sound & Configure Tabs
  • Part 5 - Specific Tutorial on Quizzes
  • Basics
    • Publishing Channels
      • Drive Conversion & Retention on Website/App
      • SMS/WhatsApp & Email
      • Drive Success Offline with QR
      • Social Media - Instagram/FB/Tiktok/LinkedIn
      • Add Game as a Popup on Wordpress
      • Add Game on Wordpress
    • Integrations
      • Email Notifications
      • Webhooks
      • Export to Google Sheet
    • Other Features
      • Generate Quiz with AI
      • Quiz Certificate
      • Set Favicon, Social Preview Title & Description
    • Custom Domain
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On this page
  • Real Results from Gamified Campaigns
  • How to Integrate Games into Your Campaigns
  • Benefits of Gamified Campaigns
  • Conclusion
  1. Basics
  2. Publishing Channels

SMS/WhatsApp & Email

PreviousDrive Conversion & Retention on Website/AppNextDrive Success Offline with QR

Last updated 1 month ago

How to Increase Conversion of your SMS, WhatsApp & Email Campaigns with Games One of the most effective strategies is publishing gamified SMS, WhatsApp, and email campaigns. Gamification leverages game-like elements to create engaging experiences that captivate users. This approach has proven to be particularly effective on CRM platforms like SMS and WhatsApp. Instead of sending out standard promotional messages, brands can create exciting gamified campaigns that encourage interaction and participation.

Real Results from Gamified Campaigns

For instance, businesses that have implemented gamified WhatsApp campaigns have reported a remarkable increase in click rates—up to 5X higher than traditional campaigns. This surge in engagement is attributed to the fun and interactive nature of the games, which instantly attract the attention of users & drive quality engagement

How to Integrate Games into Your Campaigns

Integrating games into your marketing campaigns is easier than you might think. Here’s a simple step-by-step guide:

  1. Publish a Game: Use PlayZo to create your branded game without any coding required.

  2. Generate a URL: Once your game is ready, generate a unique URL for it.

  3. Incorporate the Link: Add this URL as a call to action in your SMS, WhatsApp, or email messages.

By following these steps, you can create engaging campaigns that not only entertain but also encourage repeated plays, leading to higher conversion rates.

Benefits of Gamified Campaigns

  • Increased Engagement: Users are more likely to interact with fun and interactive content.

  • Positive Brand Impression: Gamification fosters a sense of achievement and enjoyment.

  • Higher Conversion Rates: Engaged users are more likely to value and redeem offers or coupons.

Conclusion

Don't miss out on the opportunity to engage your customers in a fun and interactive way. Start publishing your gamified campaigns on SMS, WhatsApp, and email today! Explore PlayZo today and start creating your own gamified campaigns!