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  1. Basics
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Social Media - Instagram/FB/Tiktok/LinkedIn

PreviousDrive Success Offline with QRNextAdd Game as a Popup on Wordpress

Last updated 4 days ago

In today’s digital landscape, brands need innovative strategies to cut through the noise on social media. With declining attention span, brands now need to develop ways to deliver instant & quality engagement. Gamification offers a powerful way to transform passive scrolling into an engaging, interactive experience. You can capture attention, build community, and drive actionable leads by integrating games directly into your social media strategy—using swipe-up links, bio links, and dynamic ad formats.

Instagram

Swipe-Up Links: On platforms like Instagram Stories, swipe-up links are a direct way to drive traffic. Create compelling stories featuring your interactive game preview with a clear call-to-action (e.g., “Swipe Up to Play & Win!”). This directs users instantly to your branded game URL, where they can engage further and unlock rewards after entering their contact details.

Bio Links: Social media profiles typically include a “bio link” that is one of the few clickable elements on platforms like Instagram. Optimize this space by directing users to a dedicated landing page hosting your interactive game.

  • Example: Use a clear call-to-action in your bio—such as “Play & Win Daily for Exclusive Rewards”—to entice users.

  • Benefit: This approach creates a steady stream of traffic from your profile, ensuring that even users who don’t interact with Stories can access your game.

Using Interactive Ads to Drive Engagement:

While playable ads offer one approach, a simpler yet highly effective method is to create a captivating preview video of your game and embed a clickable URL within your social media ads. Here’s how:

  1. Create a Game Preview Video:

    • Highlight the Experience: Produce a short video showcasing your game’s best moments—dynamic gameplay, on-screen rewards, and high-energy interactions.

    • Overlay Rewards: Include on-screen text (e.g., “Win Exclusive Discounts!” or “Unlock VIP Access!”) to communicate the value proposition clearly.

  2. Embed the Game URL:

    • Clickable Link in Ads: Embed a URL that directs users to the full game experience on your website or dedicated microsite.

    • Call-to-Action Consistency: Ensure that the messaging in the preview video and the ad’s call-to-action are aligned, creating a seamless transition for the user.

  3. Cross-Platform Compatibility:

    • Adaptability: This simple ad format works across Facebook, Instagram, Twitter, and LinkedIn—ensuring your interactive content reaches a broad audience.

Tiktok

  • Viral Potential: TikTok’s short, engaging content is perfect for gamification. Interactive challenges and mini-games often go viral—driving millions of views and massive user participation.

  • Youth Engagement: With a predominantly young user base, TikTok is especially receptive to gamified content that is fun, creative, and shareable.

  • Brands are already Benefitting: Brands on TikTok that launch interactive challenges see exponential increases in engagement and follower growth, with viral trends often leading to sustained brand awareness

How to Embed:

  • Short Game Preview Videos: Create captivating teaser videos that showcase gameplay and highlight rewards.

  • Branded Hashtag Challenges: Launch challenges where users recreate game moments or participate in mini-games, with a link in the bio directing them to the full experience.

  • Link in Bio: Use the bio link to drive traffic to your dedicated game landing page.

Facebook

  • How to Embed:

    • Interactive Posts & Ads: Embed interactive game elements into posts or use video previews with clear “Play Now” CTAs that link to your game microsite.

    • Event Pages & Groups: Share games within dedicated groups or event pages to create community challenges

LinkedIn

  • How to Embed:

    • Interactive Content in Posts: Share interactive quizzes and challenges directly within LinkedIn posts that relate to industry trends or professional development.

    • Lead-Generating Microsites: Use the “link in post” feature to direct professionals to a gamified experience on a dedicated microsite.

    • Sponsored Content & Ads: Run targeted campaigns featuring game preview videos that link to interactive experiences.

Embed Link of the Game in Insta Story! User clicks on the link to open In story, show a preview image/video of the game to generate excitement so that people click
Add URL of the game in your Ad banner or Video