Part 2 - Add Lead Collection
Last updated
Last updated
Video Tutorial - Link We have observed that 60% to 70% of players are willing to provide their details after enjoying the game, which feels organic to them. Intrusive email signup forms are dull & instrusive & often closed immediately by users, whereas collecting leads through games results in significantly higher participation and conversion rates.
You can decide whether to include Lead Collection in the game or not. To adjust this setting, go to the 'Configure' tab and toggle off or on the lead screen option the way required. If lead collection is not needed in the game, disable the feature in the settings. The same applies to the start screen; you can choose to exclude it from the game. Similarly, for lead collection, the placement can be adjusted. You can drag and change its position within the game flow.
In this setup, leads are collected after the game concludes. As soon as the game ends, players are prompted to provide their details to reveal their reward.
Lead collection via games increases user engagement and conversion. Once on the lead screen, similar to the game screen, various assets can be modified.
All assets on the lead screen, including background and form fields (such as name, phone number, and email), can be customized. Additional fields like address can be added or modified to collect specific information. Placeholder text can also be customized to suit the information you wish to gather. So it can be "Address" or anything else you want to collect which is a Text!
Modify the placeholder text to collect any desired field. An error message will appear if mandatory fields are not completed before submitting. If a user tries to submit without filling in a required field, they will be notified with an error message on the screen.
You can adjust the formatting of Text & Buttons
You can shift the form slightly downwards or upwards, adjusting the spacing between elements for optimal layout.
Add a terms and conditions checkbox for user agreement if necessary. This option can be toggled on or off. It's a MUST to align with GDPR. Adjust the font size of the checkbox and the associated text. A hyperlink to terms and conditions can also be added.
Adding a hyperlink to terms and conditions is often required for legal compliance across various regions and brands.
All text, such as names, can be written in any language, not limited to English, making the game accessible to a wider audience. With multilingual support, the lead collection process can reach a diverse player base, enhancing user experience.