Playable Ads

AppLovin & Meta Integration Guide (Only for Enterprise Plans)

Enterprise Plan Users: We'll create optimized playable ads for your games in 1-2 days. Contact us to get started.

Why Playable Ads?

ROI Comparison: Playable vs Video Ads

Playable Ads Performance:

  • 7x higher ROI compared to standard video ads

  • 20x higher install rates than banner ads (AppLovin data)

  • 30-40% lower CPI (Cost Per Install) due to pre-qualified users

  • Better retention rates - users who interact before installing are 2x more likely to remain active

  • Higher LTV (Lifetime Value) - engaged users spend 60% more on average

Market Opportunity:

  • 80% of users actively use gaming apps for several hours daily (Dentsu) - massive untapped audience for non-gaming brands

  • AppLovin is now the #3 ad platform by budget share - rapidly growing ecosystem with premium inventory

How Playable Ads Work

Playable ads are interactive HTML5 mini-games that let users experience your game before installing:

  1. User Interaction - Ad displays in-feed or between content

  2. Gameplay Preview - User plays 15-30 seconds of actual gameplay

  3. Install Prompt - After interaction, CTA appears to download full game

  4. Qualified Install - User already knows if they like the game

Technical Requirements:

  • HTML5 format (single file or zipped bundle)

  • Size limit: 2-5MB depending on platform

  • Load time: Under 3 seconds

Try Our Sample Playable Ad

AppLovin Sample Playable: We've created a sample playable ad for testing. Download and try it out:

3MB
applovin-playable_75_win (1).html
Open

How to Test:

  1. Download the sample ZIP file

  2. Go to AppLovin Playable Preview: https://p.applov.in/playablePreview?create=1&qr=1

  3. Upload the file to see how it performs

  4. Test different devices and orientations

  5. Analyze load times and interactions

Adding Playable Ads to AppLovin

Step 1: Prepare Your Playable

  1. Export your game as HTML5 playable ad

  2. Ensure file size is under 5MB

  3. Test on multiple devices and browsers

Step 2: Upload to AppLovin MAX

  1. Log into AppLovin MAX dashboard

  2. Navigate to Creative Studio → Upload Creative

  3. Select Playable Ad as creative type

  4. Upload your HTML5 file or ZIP bundle

  5. Add end card with clear CTA

Step 3: Configure Settings

  • Set orientation (portrait/landscape)

  • Add store links (iOS App Store / Google Play)

  • Configure tracking pixels

  • Enable sound (optional)

Step 4: Review & Submit

  • Use AppLovin's preview tool to test

  • Submit for review (typically 24-48 hours)

  • Monitor performance metrics in dashboard

AppLovin Preview Link: Test your playable ad before submission: AppLovin Playable Preview Tool

Adding Playable Ads to Meta (Facebook/Instagram)

Step 1: Access Ads Manager

  1. Go to Meta Ads Manager

  2. Click Create → New Campaign

  3. Select App Promotion objective

Step 2: Upload Playable Creative

  1. In Ad Creative section, choose Playable

  2. Upload HTML5 file (max 2MB for Meta)

  3. Or provide hosted URL if file is larger

Step 3: Add End Card

  • Design end card with app icon and CTA

  • Include app rating and download count

  • Use clear button text: "Install Now" or "Download Free"

Step 4: Configure Placements

  • Facebook Feed

  • Instagram Feed & Stories

  • Audience Network (recommended for gaming apps)

Step 5: Set Targeting

  • Age, Interests, Behavior

Step 6: Launch Campaign

  • Choose bid strategy (lowest cost recommended)

  • Review and publish

Need Help?

Questions about implementing playable ads? Contact our team:

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