Playable Ads

AppLovin & Meta Integration Guide (Only for Enterprise Plans)

Enterprise Plan Users: We'll create optimized playable ads for your games in 1-2 days. Contact us to get started.

Why Playable Ads?

ROI Comparison: Playable vs Video Ads

Playable Ads Performance:

• 7x higher ROI compared to standard video ads

• 20x higher install rates than banner ads (AppLovin data)

• 30-40% lower CPI (Cost Per Install) due to pre-qualified users

• Better retention rates - users who interact before installing are 2x more likely to remain active

• Higher LTV (Lifetime Value) - engaged users spend 60% more on average

Market Opportunity:

• 80% of users actively use gaming apps for several hours daily (Dentsu) - massive untapped audience for non-gaming brands

• AppLovin is now the #3 ad platform by budget share - rapidly growing ecosystem with premium inventory

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How Playable Ads Work

Playable ads are interactive HTML5 mini-games that let users experience your game before installing:

1. User Interaction - Ad displays in-feed or between content

2. Gameplay Preview - User plays 15-30 seconds of actual gameplay

3. Install Prompt - After interaction, CTA appears to download full game

4. Qualified Install - User already knows if they like the game

Technical Requirements:

• HTML5 format (single file or zipped bundle)

• Size limit: 2-5MB depending on platform

• Load time: Under 3 seconds

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Try Our Sample Playable Ad

AppLovin Sample Playable: We've created a sample playable ad for testing. Download and try it out:

3MB

applovin-playable_75_win (1).html

Open

How to Test:

1. Download the sample ZIP file

2. Go to AppLovin Playable Preview: https://p.applov.in/playablePreview?create=1&qr=1

3. Upload the file to see how it performs

4. Test different devices and orientations

5. Analyze load times and interactions

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Adding Playable Ads to AppLovin

Step 1: Prepare Your Playable

1. Export your game as HTML5 playable ad

2. Ensure file size is under 5MB

3. Test on multiple devices and browsers

Step 2: Upload to AppLovin MAX

1. Log into AppLovin MAX dashboard

2. Navigate to Creative Studio → Upload Creative

3. Select Playable Ad as creative type

4. Upload your HTML5 file or ZIP bundle

5. Add end card with clear CTA

Step 3: Configure Settings

• Set orientation (portrait/landscape)

• Add store links (iOS App Store / Google Play)

• Configure tracking pixels

• Enable sound (optional)

Step 4: Review & Submit

• Use AppLovin's preview tool to test

• Submit for review (typically 24-48 hours)

• Monitor performance metrics in dashboard

AppLovin Preview Link: Test your playable ad before submission: AppLovin Playable Preview Tool

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Adding Playable Ads to Meta (Facebook/Instagram)

Step 1: Access Ads Manager

1. Go to Meta Ads Manager

2. Click Create → New Campaign

3. Select App Promotion objective

Step 2: Upload Playable Creative

1. In Ad Creative section, choose Playable

2. Upload HTML5 file (max 2MB for Meta)

3. Or provide hosted URL if file is larger

Step 3: Add End Card

• Design end card with app icon and CTA

• Include app rating and download count

• Use clear button text: "Install Now" or "Download Free"

Step 4: Configure Placements

• Facebook Feed

• Instagram Feed & Stories

• Audience Network (recommended for gaming apps)

Step 5: Set Targeting

• Age, Interests, Behavior

Step 6: Launch Campaign

• Choose bid strategy (lowest cost recommended)

• Review and publish

Need Help?

Questions about implementing playable ads? Contact our team:

• Email: [e-mail]

• Schedule a demo: Book a call