# Playable Ads

### AppLovin & Meta Integration Guide (Only for Enterprise Plans)

> **Enterprise Plan Users:** We'll create optimized playable ads for your games in 1-2 days. [Contact us](mailto:support@playzo.io) to get started.

### Why Playable Ads?

#### ROI Comparison: Playable vs Video Ads

**Playable Ads Performance:**

* **7x higher ROI** compared to standard video ads
* **20x higher install rates than banner ads** (AppLovin data)
* **30-40% lower CPI** (Cost Per Install) due to pre-qualified users
* **Better retention rates** - users who interact before installing are 2x more likely to remain active
* **Higher LTV** (Lifetime Value) - engaged users spend 60% more on average

**Market Opportunity:**

* **80% of users actively use gaming apps for several hours daily** (Dentsu) - massive untapped audience for non-gaming brands
* **AppLovin is now the #3 ad platform by budget share** - rapidly growing ecosystem with premium inventory

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### How Playable Ads Work

<figure><img src="https://1152076269-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fr8ySGQ3M5x2cVS7aibJa%2Fuploads%2FJfKfmCBCMTTGbOpupZqo%2FScreenshot%202025-10-01%20at%202.16.44%20PM.png?alt=media&#x26;token=61962400-d65f-4bcc-b7da-ee8158e303af" alt="" width="375"><figcaption></figcaption></figure>

Playable ads are interactive HTML5 mini-games that let users experience your game before installing:

1. **User Interaction** - Ad displays in-feed or between content
2. **Gameplay Preview** - User plays 15-30 seconds of actual gameplay
3. **Install Prompt** - After interaction, CTA appears to download full game
4. **Qualified Install** - User already knows if they like the game

**Technical Requirements:**

* HTML5 format (single file or zipped bundle)
* Size limit: 2-5MB depending on platform
* Load time: Under 3 seconds

***

### Try Our Sample Playable Ad

**AppLovin Sample Playable:**\
We've created a sample playable ad for testing. Download and try it out:

{% file src="<https://1152076269-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fr8ySGQ3M5x2cVS7aibJa%2Fuploads%2FNit64DA9OkjkPY867K4E%2Fapplovin-playable_75_win%20(1).html?alt=media&token=ddeb275d-4cd7-453c-8846-ab30976ae081>" %}

**How to Test:**

1. Download the sample ZIP file
2. Go to AppLovin Playable Preview:\
   <https://p.applov.in/playablePreview?create=1&qr=1>
3. Upload the file to see how it performs
4. Test different devices and orientations
5. Analyze load times and interactions

***

### Adding Playable Ads to AppLovin

#### Step 1: Prepare Your Playable

1. Export your game as HTML5 playable ad
2. Ensure file size is under 5MB
3. Test on multiple devices and browsers

#### Step 2: Upload to AppLovin MAX

1. Log into AppLovin MAX dashboard
2. Navigate to **Creative Studio** → **Upload Creative**
3. Select **Playable Ad** as creative type
4. Upload your HTML5 file or ZIP bundle
5. Add end card with clear CTA

#### Step 3: Configure Settings

* Set orientation (portrait/landscape)
* Add store links (iOS App Store / Google Play)
* Configure tracking pixels
* Enable sound (optional)

#### Step 4: Review & Submit

* Use AppLovin's preview tool to test
* Submit for review (typically 24-48 hours)
* Monitor performance metrics in dashboard

**AppLovin Preview Link:**\
Test your playable ad before submission:\
[AppLovin Playable Preview Tool](https://app.gitbook.com/u/VmwzSIDmyVW9GqTKOQVQIJ6sD9U2)

***

### Adding Playable Ads to Meta (Facebook/Instagram)

#### Step 1: Access Ads Manager

1. Go to [Meta Ads Manager](https://business.facebook.com/adsmanager)
2. Click **Create** → **New Campaign**
3. Select **App Promotion** objective

#### Step 2: Upload Playable Creative

1. In **Ad Creative** section, choose **Playable**
2. Upload HTML5 file (max 2MB for Meta)
3. Or provide hosted URL if file is larger

#### Step 3: Add End Card

* Design end card with app icon and CTA
* Include app rating and download count
* Use clear button text: "Install Now" or "Download Free"

#### Step 4: Configure Placements

* **Facebook Feed**
* **Instagram Feed & Stories**
* **Audience Network** (recommended for gaming apps)

#### Step 5: Set Targeting

* Age, Interests, Behavior

#### Step 6: Launch Campaign

* Choose bid strategy (lowest cost recommended)
* Review and publish

### Need Help?

Questions about implementing playable ads? Contact our team:

* Email: <support@playzo.io>
* Schedule a demo: [Book a call](https://calendly.com/ekta-playzo/30min)
